Why Univision Is One to Watch at the Upfronts

CMO Jessica Rodriguez on what makes her network’s audience unique

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Specs
Who Jessica Rodriguez
Current gig CMO, Univision Communications
Previous gig Evp, program scheduling, Univision Agency
Twitter @_RodriguezJess
Age 42


How are you using social as a marketing tool?
It's at the core of everything that we do. What's interesting, and speaks to the duality of our audience, is that they'll engage with our programming in Spanish, but when they go on Twitter, they comment in English. On Facebook, it's more of a mix. And I think there is a lot of runway to get our viewers excited about with our short video formats on Vice and Instagram.

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