Why NBC Is Betting Big This Fall on Live TV—and Neil Patrick Harris

Network offers real-time viewing 5 nights a week

Forty years after launching Saturday Night Live, NBC's mantra this fall seems to be Every Night Live. The network, hoping to stay No. 1 this season in adults 18-49, will try to entice audiences with live programming on five different nights: Sunday (Sunday Night Football), Monday (The Voice), Tuesday (The Voice and Best Time Ever With Neil Patrick Harris), Friday (Undateable) and Saturday (SNL).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in