Why the Max Logo Is Blue and Other Questions About the Streamer Answered

Warner Bros. Discovery's global CMO of streaming explains the strategy behind the new service

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HBO Max is no more, and Warner Bros. Discovery’s comprehensive marketing campaign for its new streamer is officially underway.

Last week, the company rebranded HBO Max simply as Max, combining its content with Discovery+’s and promising a host of tech upgrades, a new tagline and a refreshed brand coming May 23.

One of the changes stealing the most headlines is the platform’s color.

Gone is the signature purple associated with HBO Max, and in its place is a new blue.



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