WBD Rebrands HBO Max as 'Max' With Harry Potter and Game of Thrones Series Coming

Combined with Discovery+, the platform promises new tech and ad features for the same price

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Max is coming to market.

Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max.

Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO moniker in favor of the single word.

“HBO has not and is not changing course at all,” Casey Bloys, chairman and CEO of HBO and Max content (boasting a new title), assured viewers during Wednesday’s press announcement.



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