Why Leave It to Beaver Has Stations Seeing Green

A new wave of channels is stealing a page from cable

In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that let TV stations broadcast multiple channels. And while much of their programming—news, weather and lifestyle content characterized by low production values—would hardly be considered Emmy-worthy, some are stealing a page from cable networks like USA and TBS in their early days by leaning on reruns of classic TV shows.