Why Kerry Washington Wanted Her New Show on Hulu

Streaming platform had the data to back up its audience, she said

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CANNES, France—Usually, actors and producers have to go to networks and pitch their shows, praying something sticks, said actress and producer Kerry Washington on stage at the Cannes Lions International Festival of Creativity today. But the opposite was true for her new limited series (based on novel Little Fires Everywhere) with Reese Witherspoon, in which Washington is producing and starring.

Instead, the duo knew “there was a great deal of interest” in the show, and they had their choice of which platform they wanted it on.



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