Why Brands Are Streamlining Their Approach to Streaming

Roku data shows a change in viewership trends for linear tentpole events

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard describes the present-day challenges to recapturing the success of traditional live broadcasting. Below, in her own words, she explains how following tentpole streaming trends ripples out into new opportunities for programming.