When You Host the Super Bowl, Every Minute is a Commercial

GMCVB CMO on hosting the Big Game in Miami

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

It was the scene where Joe Namath, double scotch in hand, famously guaranteed a victory for the New York Jets’ first and only Super Bowl Championship. It was where Peyton Manning and Drew Brees shed the monkeys off their backs and won their first rings. On Sunday, it was where Andy Reid cemented his legacy as a Hall of Fame coach after 28 years in the National Football League.

No other city in the country has hosted as many Super Bowls as Miami, Fla.,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in