When the Pandemic Struck, HBO and Casey Bloys Doubled Down on Big Creative Projects

How Adweek’s TV Executive of the Year nurtured hits like The White Lotus during Covid

Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass.

Living through the golden age of television as a consumer means being spoiled by a wealth of choice: At any hour of any day, it’s possible to watch a show of any genre to suit any taste on just about any TV channel, streaming service or platform. Behind the scenes, that means more creators than ever are pitching nonstop to executives like HBO and HBO Max chief content officer Casey Bloys, trying to convince them to take a chance on their big ideas.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.