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With less than a day to go until Warner Bros. Discovery launches Max—the new streaming service combining HBO Max and Discovery+ content—the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae.
For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a reach of more than 16 million followers across platforms, the social brand team wanted to ensure that audience recognized the new combined content platforms and draw wider reach.
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