WarnerMedia and Xandr Will Join Forces for 2020 Upfronts

AT&T-owned companies will co-present to advertisers

WarnerMedia upfront 2019
WarnerMedia's 2019 Upfront presentation centered on its "data-driven" capabilities made possible by Xandr. WarnerMedia

Next year, advertisers won’t have to attend separate upfront presentations for WarnerMedia and Xandr. The two AT&T-owned companies will combine forces during the 2020 Upfronts in a presentation intended to highlight the companies’ existing and future advertising capabilities along with new programming, the companies announced Tuesday.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.