WarnerMedia’s New Streaming-Centric Mantra After Restructuring: Be Consumer-First

Commercial businesses head Tony Goncalves says August overhaul has allowed for nimbleness

There’s a business adage that Tony Goncalves, head of WarnerMedia’s commercial unit, keeps going back to as the television industry faces a seismic shift from linear to streaming. Industry needs and consumer needs aren’t always aligned—but consumers tend to win.

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