WarnerMedia Axes HBO Go and HBO Now After Bumpy Launch of HBO Max

Company attempts to clear up consumers' brand confusion

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Say goodbye to HBO Go and HBO Now—and at least some of your confusion around which one was which.

Following the rocky debut of flagship streamer HBO Max, WarnerMedia is attempting to clear up the brand confusion around the various HBO iterations—HBO, HBO Go, HBO Max and HBO Now—by retiring the HBO Go and HBO Now streaming apps, the company said today.

HBO Go, the streaming app that was available for HBO cable subscribers who logged in using their television provider information, will be pulled from most primary platforms beginning July 31.

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