Warner Bros. Discovery Teams With VideoAmp and Comscore as Currency Providers

Clients can transact with the options across the company's linear portfolio for the 2023-2024 upfront season

Warner Bros. Discovery is bringing on new partners in its push for multiple currencies.

Top line

Today, the company announced that it’s partnering with Comscore and VideoAmp to enable alternative currencies for national advertisers transacting across its linear inventory and data-driven advanced advertising solutions ahead of the 2023-2024 upfront season.

Between the lines

The company started evaluating currency partners in 2021, according to Andrea Zapata, evp, head of ad sales research, measurement and insights at Warner Bros. Discovery, and these latest partnerships look to provide marketers with options to ensure the impact of investments are fully captured as the company looks to operationalize against multiple currencies at scale.

“With the rigorous evaluation, the beginning of competence, methodology but also understanding the product roadmap that in particular Comscore and VideoAmp had for transaction capabilities, it gave us real confidence that we could make the announcement that they would indeed be part of our optionality when it comes to transactions...



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