WarnerMedia Sets Comscore, iSpot.tv and VideoAmp for Its Measurement Alternative

Nielsen among the companies that don’t make the cut—at least for now

WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen—and for now, it’s keeping the measurement behemoth on the sidelines as it does so.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in