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Warner Bros. Discovery is expanding its ad product offerings with a new six-second pre-roll option. And after a soft launch in the first quarter with clients including Vivid Seats, the company said it has already seen success on Bleacher Report and House of Highlights.
The full launch is timed around the 2023 NBA Draft on Thursday on the company’s House of Highlights Draft Show, with the six-second product debuting with Straight Talk, the no-contract wireless service owned by Verizon.