Warner Bros. Discovery is expanding its ad product offerings with a new six-second pre-roll option. And after a soft launch in the first quarter with clients including Vivid Seats, the company said it has already seen success on Bleacher Report and House of Highlights.
The full launch is timed around the 2023 NBA Draft on Thursday on the company’s House of Highlights Draft Show, with the six-second product debuting with Straight Talk, the no-contract wireless service owned by Verizon. The partnership includes a custom pre-roll spot with Kenny Beecham, Pierre Andresen, Mike Heard and Darrick Miller of House of Highlights property Through the Wire, an NBA fan podcast hosted by friends talking all things NBA both on and off the court.
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