Vox Media Expands Into OTT With Eater Channel

After success on YouTube, the company has a new platform


Vox Media is entering the OTT world with food-themed content produced by Eater.

The publisher is repurposing programming for a new OTT channel under its restaurants and culinary vertical Eater, which is available to download beginning today on Roku. The channel is free and went live under a partnership with Hilton Hotels & Resorts, which will run pre-roll ads on the publisher’s programming and sponsor curated video playlists through the end of the year.

It’s an opportunity for Vox Media to create a new revenue stream and an add-on option to entice advertisers.

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