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Update: According to preliminary Nielsen ratings, the 2023 VMAs reached 865,000 viewers on MTV. That’s up 37% from the previous year, bringing even more eyeballs to brand partners. Simulcast data is still to come.
Previously:
Even before the VMAs kick off tonight, partners such as Toyota, Burger King and more are looking like the big winners.
Unlike the Emmy Awards, which are delayed due to the writers and actors strikes, the VMAs are going off without a hitch today, and partners are dedicating more inventory to long-form custom creative TV
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