TV Upfronts

Vizio Wraps Strongest Upfront in Company History, Quadrupling Spend Commitments

The connected TV business’ 2022 commitments exceeded $100 million

Vizio
By Mollie Cahillane

August 24, 2021

Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $100 million in commitments, the company said today.

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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