TV Upfronts

Vizio Wraps Strongest Upfront in Company History, Quadrupling Spend Commitments

The connected TV business’ 2022 commitments exceeded $100 million

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Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $100 million in commitments, the company said today.

Top line

That $100 million in commitments represents a four-fold increase from the upfront commitments Vizio secured a year ago. That increase was driven by enterprise-level buys from six major agency holding companies and an increased investment from categories in traditional TV such as automotive, insurance and retail.

The platform’s growing direct advertiser business is also growing, Vizio said today.

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