Video: What Bravo Hopes to Get From Its SXSW Activation

Fans indulge in sophomore series Imposters

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Ahead of its season two debut, the Bravo series Imposters is getting the SXSW treatment. Fans of the show, which follows the story of Maddie, a persona-shifting con artist and the trio of her recent, heart-broken victims.

In Austin, Bravo partnered with Priv to give fans make-up touch-ups and manicures. Guests can also take photos in one of three show-based scenarios.

Here, Bravo’s SVP of marketing, Maria Deluca, talks about what the network hopes to gain from the attraction.

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