ViacomCBS Details Plans to Bulk Up CBS All Access and Accelerate Streaming Growth

CEO Bob Bakish reveals company's plans for streaming dominance

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

ViacomCBS will “soft launch” an expanded CBS All Access offering later this year as it looks to bulk up the streaming service and better position the newly combined company to take advantage of the growth in the OTT space, CEO Bob Bakish told investors Thursday morning.

In its first-ever earnings presentation following the CBS Corp.-Viacom merger last December, the combined ViacomCBS outlined its path forward in the streaming space. The company wants to focus on three streaming services: a free ad-supported offering (the AVOD service Pluto TV), a mid-level SVOD service (CBS All Access) and a premium SVOD offering (Showtime OTT).




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in