USA and Syfy Spoof QVC to Hawk Must-Have Purge Night Items for Their New Purge TV Series

The satirical campaign is as ‘over the top’ as the franchise itself

Did someone say Andy Cohen? Join industry veterans and emerging voices at Convergent TV March 21-22 and upgrade your media strategy. Register now to save 35%.


There’s nothing like a little shopping to help prepare for a big holiday event, especially when that holiday is Purge Night.

As USA and Syfy prepare to debut their new The Purge series, a spinoff of the hit horror film franchise which premieres next Tuesday on both networks, they have devised a satirical campaign centering around holiday preparations, including a QVC-like network called Purge Shopping Channel.

The series, like the four Purge films, takes place in a world where America ruled by a totalitarian political party, and for 12 hours each year—known as Purge Night—all crime, including murder, is legal.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in