Univision Is Planning the First Experiential Upfront

Two-day event will allow advertisers to 'immerse their brands'

Univision's upfront is expanding from a 90-minute presentation to a 2-day event.

Univision is scrapping the traditional Upfront presentation this year and planning a two-day experiential gathering. The leading Spanish-language U.S. media company is also moving out of the stuffy confines of a Theater District playhouse and setting up shop in the decidedly more hip Spring Studios in TriBeCa.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.