Two ABC Sitcom Moms Shop at JCPenney in Unique Custom Content

Splitting Up Together's Jenna Fischer and American Housewife's Katy Mixon appear in same ad

It’s the first time characters from two different scripted shows and two different studios collided in custom content. ABC

For the first time ever, ABC united characters from two separate shows for a unique piece of custom content. Creators used Jenna Fischer (from Splitting Up Together) and Katy Mixon (from American Housewife) to let fans see what it would be like if the two found each other in a JCPenney store.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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