Digital Transformation

TV Viewers Are Demanding More Options, and Streaming Services Are Happy to Oblige

Same channels, different remote control

TV started with limited broadcast networks and appointment viewing, but today, viewers hold the power. Animation: Yuliya Kim; Sources: Getty Images
By Sami Main

November 20, 2017

The good news: TV lovers still love watching TV. The not as good news: Viewers aren’t watching it in the same way as they used to (and until relatively recently).

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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