TV Viewers Are Demanding More Options, and Streaming Services Are Happy to Oblige

Same channels, different remote control

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The good news: TV lovers still love watching TV. The not as good news: Viewers aren’t watching it in the same way as they used to (and until relatively recently).

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Set-top cable boxes have dwindled in popularity over the past four years. As consumers turn to connected TVs and devices, they have less need for a monthly box-rental fee and thousands of channels they don’t watch.

According to a study from Hub Entertainment Research, viewers reported that for the first time since tracking began in 2014, watching TV online was more popular than watching on a set-top box.

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