CBS Study: TV Trumps Digital in Spending and Reach

Data in hand, networks make their case this sales season

With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time with the help of new data analytics tools.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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