TV Ad Sales Chiefs on How Covid Has Permanently Changed the Industry

And what they’ve learned since the pandemic

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TV ad sales chiefs weighed in on how Covid-19 has changed the business. Photo Illustration: Trent Joaquin

As part of Adweek’s Year in Review coverage, we asked the industry’s key movers and shakers to reflect on the biggest things they’ve learned since the pandemic, what about the business has changed permanently because of Covid-19 and how their approach to their job has changed as a result of this year’s events.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.