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Advertising space is going to pull a vanishing act on truTV next fall, when the network plans to reduce its ad load by as much as 47 percent.
Beginning in late 2016, the Turner cable network will significantly reduce its original programming advertising, going from 18 to 19 minutes of nonprogramming time each hour—including national ads, local ads and promos—to just 10 to 11 minutes an hour. The network says it will have the lowest average commercial and promo time in all of television.