Time Inc. Just Launched a New Video-Based, Social-Only Food Publication

Well Done showcases recipe videos, which perform well with fans


Time Inc. is expanding its food properties and going social-first with its latest one. After focusing on breakfast-specific content in 2016 with the launch of Extra Crispy, the publisher today is launching Well Done.

The new brand will feature videos designed specifically for social platforms like Facebook, Twitter, Snapchat and Instagram with a presence on Pinterest as well.

“People already come to Time Inc. for our editorial perspective,” Stacey Rivera, director of Time Inc.’s digital food desk and the digital director of Cooking Light and MyRecipes, told Adweek.

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