This Year’s NewFronts Showed Digital’s Aggressive Push to Become the New TV

Various OTT and streaming channels are upping their strategies to compete with traditional

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Eight years ago, I was lucky enough to be working alongside John McCarus at Digitas, who co-founded the Digital Content NewFronts and built them into the annual ritual they are today. Back then, digital video was still an exotic investment for most clients and marketers. It was a bold move to suggest—let alone execute—the concept of creating a digital “front” adjacent to the TV upfronts that placed digital video on the same plane as television for media buyers and brands.

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