YouTube Is Making All of Its Original Content Free and Ad Supported

It's also creating a 'top secret project' with Justin Bieber

YouTube is bringing all of its original content beyond the paywall and into an ad-supported environment.

Today at the company’s annual Brandcast event at Radio City Music Hall in New York, the streaming video service announced plans to create an expanded slate of new and returning series from a range of mainstream celebrities and YouTube creators. According to YouTube, this year’s slate of scripted and unscripted content is focused around “music, learning and personalities.”

YouTube chief brand officer Robert Kyncl previewed the Brandcast news earlier today in

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