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This Old House is about to undergo a digital renovation aimed at the most coveted demographic of all: millennials.
The iconic home makeover show, which is finishing its latest project in Newton, Mass., this week, will launch House One, first on social media and, in February, with a standalone site.
The building blocks of House One came to be when Eric Thorkilsen, CEO of This Old House Ventures, got his hands on research that found 40 percent of the multiplatform audience are millennials.
“We said, ‘Wow, if they’re coming to This Old House, what if we created content customized to them?'” said Thorkilsen.
This
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