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With increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in order to effectively engage consumers. As one of the biggest players with multiple platforms, Paramount is focused on a streaming-centric future.
“We could not be more excited about the future of streaming,” said Tom Ryan, President and CEO of Paramount Streaming, at Adweek’s Convergent TV West Summit in Losa Angeles Wednesday. “In terms of our strategy, it’s remained the same — it hasn’t always been popular — but offering both free and paid services is key to our mission.
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