Going into the Winter Olympics, NBC Sports had hoped to avoid a repeat of the Rio Games, where linear ratings fell 21 percent from London four years earlier. As a result, the company didn’t meet its advertiser guarantees and was forced to use a chunk of its inventory for makegoods to marketers.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in