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The Walt Disney Company has agreed to let Google’s ad technology, Google Ad Manager, deliver digital video and display ads across its brands.
The new partnership effectively ends The Walt Disney Company’s relationship with Comcast’s ad serving platform, FreeWheel.
“The Walt Disney Company and Google have both been at the forefront of transforming the advertising experience and we’re excited to continue driving the industry forward together,” said Kevin Mayer, chairman, direct-to-consumer and international, The Walt Disney Company, in a prepared statement.
The agreement allows Disney Advertising Sales to sell cross-platform ads under its portfolio of brands, including Disney, ABC, ESPN, Freeform, Star Wars, Marvel and Pixar.