The Top 125 DTC Brands Spent $3.8 Billion on TV Ads Last Year

That's a 60% increase from 2017, according to new VAB study

Direct to consumer brands for TV advertising article
Sixty-three emerging DTC brands ramped up their overall television ad spend by 167% in 2018. Getty Images

As direct-to-consumer brands mature and look to scale, they are turning to television advertising more than ever, according to a new report from the Video Advertising Bureau (VAB).

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.