Programming & Performance

The TGIT Branding Returns to ABC Tonight, but the Campaign’s Future Is Unclear

With the network’s Shonda Rhimes inventory dwindling, tough decisions lie ahead

ABC's current TGIT lineup consists of Grey's Anatomy, Grey's spinoff Station 19 and For the People. ABC

By Jason Lynch

March 7, 2019

Beginning tonight, it’s TGIT time again at ABC.

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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