The CW Won’t Experiment With an Ad-Free Premium Subscription Offering

‘There is a limitation to how much people will pay’

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Every year, more networks begin to experiment with offering advertising-free versions of their content—as FX, AMC, Hulu and CBS All Access now do—but The CW says it won’t be jumping on that bandwagon.

“We’ve discussed it in the past,” The CW president Mark Pedowitz said today at the Television Critics Association’s summer press tour in L.A. “We made a conscious choice to be an Ad-VOD service. We felt there were not enough Ad-VOD services out there.

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