Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Another broadcast upfront week has come and gone, and now, the selling begins.
After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really comes down to the shows. Were buyers interested? Will brands buy in? eMarketer predicts the 2018 upfront TV ad spend will grow just over 3 percent to $20.33 billion. Time will tell if that comes to pass, but in the meantime, check out our picks for the most-promising new show of the big five English-language TV networks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in