Telemundo’s Upfront Pitch: We’re Much More Than Just a ‘Demographic Story’

Network touts authentic connection to Hispanic consumers

NBCU execs Laura Molen and Cesar Conde are spearheading Telemundo's upfront push. Telemundo

With coverage that will range from the FIFA Women’s World Cup to co-hosting the first Democratic presidential primary debate, Telemundo has a busy year ahead. Executives are going into the 2019 upfront touting the network’s ties to a Hispanic community that is increasingly at the center of cultural change, with a growing spending power to boot.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.