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NBCUniversal’s Telemundo is debuting a new content brand that the company hopes will serve the full spectrum of U.S. Hispanics as part of its effort to grow Peacock subscribers.
Top line
Offerings from the new brand, Tplus, will initially be available on the Peacock Premium tier this fall, with content programmed for what the company refers to as “the 200%ers”: audiences who are 100% American and 100% Latinx. TPlus comes from Telemundo’s Hispanic streaming division, led by Romina Rosado, which the company created last year.
Between the lines
Tplus’ slate will include both original and exclusive content, including a new anthology docuseries Mysteries & Scandals, reality dating series Young at Heart, a docuseries about Colombian singer J Balvin and a documentary film about soccer superstar Lionel Messi.
“We are proud to partner with our colleagues at Peacock to unveil this innovative streaming offering and provide culturally-relevant entertainment, news and sports to reach the widest Hispanic...
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