How the 2023 FIFA Women's World Cup Grew Hispanic Audiences

Spanish-speaking countries' deep runs propelled viewership, despite time zone obstacles

While the long-lasting impacts of the 2023 FIFA Women’s World Cup are still unfolding, the rapid growth of Spanish-speaking audiences is easy to see.

Despite the U.S. Women’s National Team exiting the tournament in the knockout rounds—the earliest it has ever departed a World Cup—and powerhouses Canada, Brazil and Germany also getting bounced, the tournament consistently provided solid viewership for Telemundo, which holds to exclusive Spanish-language rights to the FIFA World Cup.

And with newcomers Colombia and Spain becoming the first Spanish-speaking countries to reach the quarterfinals, the event was primed for an increased Spanish-speaking audience.

“The Women’s World Cup exceeded our expectations, and that’s despite the time differences and the challenges presented with the [U.S.]



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