How Telemundo’s World Cup Marketing Is Scoring Audience Goals

All 64 women’s matches will be broadcast in Spanish across linear and digital platforms

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With three weeks to go until the start of the 2023 Women’s World Cup in Australia and New Zealand, Telemundo is ready for its largest women’s soccer tournament yet.

The company holds the Spanish-language rights to the FIFA World Cup and plans to capitalize on the explosive growth of women’s soccer—and the Latino audience’s love of the sport.

“Women’s soccer is at an all-time high, and there’s so much space for growth among these key demos,” Monica Gil, chief administrative and marketing officer of NBCUniversal and Telemundo Enterprises, told Adweek.



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