Programming & Performance

TCM Campaign Puts a Modern Spin on Classics Like The Wizard of Oz

When Harry Met Sally also featured in spots that sample original film's dialogue

The Wizard of Oz spot mashes up modern footage with audio from the classic film.TCM
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By Mollie Cahillane

January 27, 2022

Turner Classic Movies, better known these days as TCM, is leaning into its “Where Then Meets Now” tagline with a new campaign that puts a modern spin on a pair of classic films.

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Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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