Turner Classic Movies Unveils Brand Refresh, New Tagline to Reframe Its Focus on Film

It's the network's first rebrand in seven years

Turner Classic Movies rolled out its first brand refresh since 2014, unveiling the next chapter for the WarnerMedia-owned cable network.

The brand teamed up with Sibling Rivalry to develop the new tagline “Where Then Meets Now,” designed to reframe the conversation around 20th century films for the 21st century.

“Everything old is new and classic movies are no exception,” said Pola Changnon, gm of TCM, in a statement. “Our new look better reflects the vibrant brand and respected industry authority that TCM has become over the years, with an eye toward the future.

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