TV Viewership Was Down, But Total Audience For the Super Bowl Topped 118 Million

The lowest rated Super Bowl since 2009

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The Philadelphia Eagles’ thrilling 41-33 Super Bowl upset of the New England Patriots—which wasn’t sealed until the game’s final play—wasn’t enough to reverse this year’s NFL ratings declines. According to Nielsen’s fast national ratings, 103.4 million tuned in to NBC on Sunday night, making it the lowest-rated Big Game telecast since 2009.

The rating—a 7-percent decline from last year’s Super Bowl, which averaged 111.3 million viewers on Fox—means that NBC fell far short of its Super Bowl record set in 2015; that year, the game was watched by an average of 114.4



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in