TV Viewership Was Down, But Total Audience For the Super Bowl Topped 118 Million

The lowest rated Super Bowl since 2009

Super Bowl MVP Nick Foles pulled off an upset win against the Patriots, but couldn't help the NFL reverse its ratings declines. Getty Images

The Philadelphia Eagles’ thrilling 41-33 Super Bowl upset of the New England Patriots—which wasn’t sealed until the game’s final play—wasn’t enough to reverse this year’s NFL ratings declines. According to Nielsen’s fast national ratings, 103.4 million tuned in to NBC on Sunday night, making it the lowest-rated Big Game telecast since 2009.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.