Super Bowl

Super Bowl 55 'Virtually Sold Out,' Says ViacomCBS

Each 30-second spot went for up to $5.5 million

super bowl 2021
CBS last broadcast the Super Bowl in 2019.NFL
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By Jason Lynch

January 27, 2021

While several of the biggest traditional Super Bowl advertisers might be sitting out this year’s Big Game, that hasn’t put a dent in CBS’ advertising sales for Super Bowl 55.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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