Streaming Services Stole Their Viewers. Now Networks Are Fighting Back

From more events to ‘urgent’ shows, how broadcast and cable channels have shifted linear strategies

It’s been a brutal few years for broadcast and cable networks. Many are seeing annual double-digit ratings declines as audiences increasingly turn their back on live linear viewing and flock to streaming services.

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.