Why Streamers Have Embraced Purple, Usually a Divisive Color for Brands

The unusual choice may help new services stand out, experts say

Illustration: Dianna McDougall, Amira Lin; Sources: Roku, Quibi, HBO Max

First came a slew of streamers with pluses in their names. Now the new trend among streaming services is their color of choice: purple.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.