Welcome to Streaming Video Hell Where There Are Too Many Choices and Not Enough Time

And don't even get me started on the costs of everything

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Apple, Disney, WarnerMedia and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. There are many valid reasons for this, not the least of which is consumer demand.

Everyone says they want a la carte

For years, people have been waxing poetic about the desire for a la carte video content.

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